Plus: Automate your business
The back office that runs itself.
Get paid, track the work, and understand the numbers — from one app, on web and iOS. You do the work. Lux handles the busywork, with your approval on anything that matters.
Live on web + iOS
Get paid faster
Quick Charge collects in one tap — Apple Pay, card, and ACH. Real-time balance and payouts. Email and SMS reminders.
Know your numbers
Your balance and recent activity on the home dashboard. The Business Plus Index — a proprietary business-health score that reads your real numbers.
Lux. Handles the busywork.
An AI assistant on your real business data. Auto-categorizes your expenses. Consent-gated and metered — you approve anything that matters.
Track every expense
Receipt-camera OCR captures expenses automatically. Snap a photo, Plus extracts the line items and categorizes — no manual entry, no spreadsheets.
EN ES HT PT-BR AR ZH
Free · Pro · Crew · MAX
QBO · Stripe · Twilio
Web + iOS · v5.5.0
Fully bootstrapped
Market
33M US small businesses. ~27M non-employer (one-person). ~5M service-based solo operators — our beachhead.
$40B+ SMB management software TAM. Intuit, Block, Toast each have $1B+ here — but built for crews, not the operator running everything from a phone.
Where we're going
Full accounting in real time — double-entry books, P&L, Balance Sheet, Cash Flow, and profitability dashboards. As money moves, the books move with it.
Lux from assistant to operator — "Hey Lux, send the overdue invoices with follow-ups" — Lux identifies, sends, schedules cadence, reports back.
Inventory that learns — sell an IV drip, decrement saline + 3 vitamins AND book the expense automatically.
Jeremiah Fries — Founder & CEO
Our vision is a world where anyone running something — a clinic, a shop, a one-person practice — can see their business performance in real time and quickly accept payments, while everything else is automated.